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Salesforce Certified CRM Analytics and Einstein Discovery Consultant Quick Facts
The Salesforce Certified CRM Analytics and Einstein Discovery Consultant certification helps analytics professionals showcase their ability to unify data, create insightful dashboards, and deliver predictive intelligence that drives business success. This overview gives you clear, organized insights into the key exam areas so you can prepare with purpose and confidence.
How does the Salesforce Certified CRM Analytics and Einstein Discovery Consultant certification elevate your analytics expertise?
This certification validates your skill in implementing end-to-end analytics solutions within Salesforce. It demonstrates that you can configure data syncs, manage dataflows and recipes, design meaningful dashboards, implement security, and extend insights through AI-powered predictions with Einstein Discovery. Ideal for consultants and solution designers, it emphasizes your ability to translate data into action while maintaining alignment with business strategies across industries.
Who Should Earn the Salesforce Certified CRM Analytics and Einstein Discovery Consultant Credential?
The Salesforce Certified CRM Analytics and Einstein Discovery Consultant certification is perfect for professionals who bring data to life using CRM Analytics and predictive insights through Einstein Discovery. It’s designed for:
- Salesforce consultants and solution architects who design analytics dashboards or predictive models
- Data professionals who want to demonstrate Salesforce visualization and data integration expertise
- Business analysts and managers interested in turning Salesforce data into powerful insights
- Salesforce administrators or developers aspiring to transition into analytics roles
This certification signals your proficiency in AI-powered analytics on the Salesforce platform, positioning you as a data-driven consultant who helps organizations make smarter business decisions.
What Career Opportunities Does the Salesforce CRM Analytics and Einstein Discovery Consultant Certification Unlock?
Holding this certification tells employers you are skilled at translating raw data into business intelligence. It opens up opportunities such as:
- CRM Analytics Consultant or Specialist
- Salesforce Einstein Analytics Architect
- Business Intelligence Analyst
- Data Solutions Consultant
- Analytics Implementation Lead
As organizations continue to focus on data-informed decisions, this certification empowers you to guide teams through dashboard creation, data modeling, and predictive insights using Salesforce’s analytics tools.
What Is the Salesforce Certified CRM Analytics and Einstein Discovery Consultant Exam Code?
The official exam code for this certification is Analytics-Con-201. This code identifies the most up-to-date version of the exam that aligns with current Salesforce releases and the latest capabilities within CRM Analytics and Einstein Discovery.
What Is the Structure of the Salesforce CRM Analytics Exam?
The exam consists of 60 multiple-choice and multiple-select questions, plus up to five unscored questions placed randomly throughout the test. You’ll have 90 minutes to complete it. These questions assess your ability to design, implement, and optimize CRM Analytics dashboards and dataflows, as well as utilize Einstein Discovery for predictive insights.
How Much Does the Salesforce CRM Analytics and Einstein Discovery Consultant Exam Cost?
The exam registration fee is $200 USD, with applicable local taxes based on your country. If you need to retake the exam, the cost is $100 USD. Salesforce sometimes offers discounts through promotional events or partner programs, making it an accessible investment in your professional growth.
What’s the Minimum Passing Score?
To successfully earn your certification, you need to achieve a 65% passing score. The score reflects your overall performance rather than requiring a specific section threshold. This means a balanced understanding across all content areas will help you meet the passing mark with confidence.
What Languages Is the Exam Offered In?
The Salesforce Certified CRM Analytics and Einstein Discovery Consultant exam is currently available in English. Salesforce may offer additional languages in the future as its global certification program continues to expand.
How Long Do You Have to Complete the Exam?
The total exam duration is 90 minutes. This timeframe allows you to read, analyze, and answer each question carefully. Since scenario-based questions can take extra time, pacing yourself throughout the exam is essential to ensure you complete the test on schedule.
Are There Any Prerequisites to Take the Exam?
There are no formal prerequisites for this certification. However, Salesforce recommends that candidates have at least one year of hands-on experience with CRM Analytics and Einstein Discovery. Prior exposure to Salesforce data structures, dataflows, SAQL queries, and dashboard configuration will greatly enhance your readiness.
Is the Salesforce CRM Analytics and Einstein Discovery Consultant Exam Difficult?
The exam is designed for intermediate-level professionals, but with the right preparation, it is very achievable. A solid mix of hands-on experimentation within CRM Analytics, combined with structured study and official training, will help you feel confident and well-prepared on exam day.
What Knowledge Areas and Domains Does the Exam Cover?
The Salesforce Certified CRM Analytics and Einstein Discovery Consultant exam blueprint assesses six primary knowledge domains, each focusing on important functional and technical areas:
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Admin/Configuration – 17%
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Data Layer – 23%
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Security – 16%
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Analytics Dashboard Design – 13%
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Analytics Dashboard Implementation – 19%
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Einstein Discovery – 12%
The balance between design, data, and AI ensures that certified professionals can deliver complete analytics solutions.
What Type of Questions Appear on the Exam?
You’ll encounter both multiple-choice and multiple-select questions, some based on scenarios you might face as a consultant. Expect to apply knowledge rather than memorize definitions—Salesforce emphasizes the ability to design real-world solutions.
How Can I Best Prepare for the Exam?
The most effective preparation involves hands-on practice combined with official study materials. Salesforce recommends:
- Trailhead Trailmix: Prepare for Your Salesforce CRM Analytics and Einstein Disc. Cons. Credential
- Official training courses such as Building Lenses, Dashboards, and Apps in CRM Analytics (ANC201) and Implement and Manage CRM Analytics (ANC301)
- Reviewing Salesforce Help documentation and Tip Sheets
- Experimenting with dataflows and dashboards directly in a Developer Edition org
To sharpen your readiness, try realistic Salesforce Certified CRM Analytics and Einstein Discovery Consultant practice exams that reflect the exam’s structure and complexity.
How Long Should I Study Before the Exam?
Most candidates benefit from 4 to 8 weeks of preparation, depending on prior experience with CRM Analytics and Einstein Discovery. It’s best to schedule study sessions consistently, incorporating both Trailhead learning and practical exercises to reinforce key concepts.
What Skills Will I Gain from This Certification?
By earning this certification, you’ll master how to:
- Design secure, high-performing dashboards and stories
- Harness AI predictions through Einstein Discovery
- Integrate data from multiple sources using dataflows and recipes
- Apply UX best practices to deliver insightful analytics experiences
- Turn complex business questions into clear, visual data-driven answers
These skills position you as a data storyteller who bridges analytics technology with business decision-making.
What Happens If I Don’t Pass on the First Try?
If you don’t meet the passing score, you can retake the exam by registering again through Salesforce Certification. The retake fee is $100 USD, and you can schedule your next attempt once the system allows you to re-register. Each round enhances your understanding, and many candidates succeed with just a bit more review.
How Is the Exam Delivered?
You can choose between two convenient testing formats:
- Online proctored exam – Take the test from your home or office with a webcam.
- On-site testing center – Go to an authorized Pearson VUE exam location for a proctored experience.
Both options validate your skills through secure and professional testing environments.
What’s the Validity Period of This Certification?
Salesforce certifications remain current when maintained annually. To keep your credential active, simply complete the CRM Analytics and Einstein Discovery Consultant maintenance module on Trailhead each year. This ensures your knowledge stays aligned with the latest Salesforce innovations.
What Resources Does Salesforce Offer to Support Learners?
Salesforce provides exceptional learning resources, including Trailhead, documentation, webinars, and community support through the Trailblazer Community. You’ll find study groups, mentorship opportunities, and guidance from certified professionals who share tips and insights.
How Does This Certification Fit into a Broader Salesforce Career Path?
The Salesforce Certified CRM Analytics and Einstein Discovery Consultant credential builds strong foundations for more advanced consulting or architect certifications. After earning it, you might pursue:
- Salesforce Certified Application Architect
- Salesforce Certified Data Architect
- Salesforce Certified Tableau CRM Consultant (legacy)
- Salesforce Certified Marketing Cloud Consultant
Each step strengthens your technical and business expertise within the Salesforce ecosystem.
Why Is This Certification Valuable to Employers?
Organizations value professionals who can transform complex data into strategic insights. This certification confirms your ability to configure analytics solutions that improve visibility, forecasting, and performance tracking across any industry.
Where Can You Register for the Official Salesforce Certified CRM Analytics and Einstein Discovery Consultant Exam?
You can learn more and register on the official Salesforce Certified CRM Analytics and Einstein Discovery Consultant certification page. It provides scheduling details, exam policies, and access to the resources you’ll need to prepare successfully.
Becoming a Salesforce Certified CRM Analytics and Einstein Discovery Consultant proves you know how to blend analytics, visualization, and predictive intelligence to drive customer success. With practice, preparation, and genuine curiosity, you’ll soon join a community of certified experts shaping the future of data-driven decision-making in the Salesforce ecosystem.
